A Breakthrough: Changing Things Up

For the last two years, I’ve been struggling to identify a niche in my work.

I’m doing too much. Wearing too many hats. And it’s doing a disservice to myself and my clients. I want to niche down but nothing has felt right. I keep saying yes to most projects that come my way while actively pursuing a change.

Until this week.

I had a breakthrough of sorts.

I was brainstorming with ChatGPT by sending it my dozens of notes taken over the last 24 months while I’ve been pursuing this shift and asking it to help me narrow down my offerings.

And it came to me.

I had heard the term a couple of weeks ago at a virtual co-working session: Content Marketing Consultant.

BINGO!

That is exactly what I do.

Digital Marketing encompasses too many elements that I DON’T offer so that title had to go.

Now introducing… myself… again… as a Content Marketing Consultant.

:)