One Method to Create Better Content

In order to create, we need to consume.

Do you agree?

When I work with clients who want to improve their social media, the people who see the best improvements are personally on social media, reviewing content I send them and consuming!

How would someone create a Reel if they’ve never seen one before?

Reels are 10x easier to understand if you watch them. You understand the nuances, the trends, the style of the videos, and can build your own style from that.

We consume not to copy but to get inspiration. A lot of the common videos on TikTok and Reels are replicated from other creators, but that’s not the type of content I teach my clients to create.

We focus on content that humanizes you as a small business owner. Often times, the people I work with need to rewire their brains a bit to shift away from hard sales from a “business” and more into human-to-human interactions on social media.

You certainly can jump on trends and trending audio, but don’t let the pressure prevent you from starting.

Start by watching the type of content you want to start creating (or your marketing consultant tells you it’s time to create!) and see how it changes your perspective.

I send my clients examples of content and videos to demonstrate a strategy and draw inspiration from it.

That is exactly the purpose of social media.