Last week I attended Traffic & Conversion Summit 2024 in Las Vegas. It was an amazing conference with back-to-back sessions for three full days relating to marketing, SEO, AI, and more. Below are four of my big takeaways from attending this conference and what I plan to implement (and already have!) for my clients in 2024.
Read MoreThis is a statement I reflect on often when conversing with clients, or reading sales pitches. When what you are offering or saying is unclear, your prospect is not going to make the decision you want them to.
Read MoreIt seems like that moment of “it’s perfect!” washes away entirely and I think, “What was I thinking?!” “That header needs to be the brand color!”… and it goes on. Can you relate?
Read MoreSometimes you just need a little Simon Sinek during your workday, and this TED Talk is a favorite of mine. It has over 62 million views. Here’s why I love it:
Read MoreLet’s talk about mistakes I see small businesses make in their marketing… I’ve seen all 4 today. Yes, it’s been a day. But they really are that common!
Read MoreBusiness owners that I work with are often searching for a middle ground between honoring their work-life boundaries and sharing content that helps their audience see and understand who they really are. I find myself searching for that balance as well!
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